Web Strategy for Everyone: How to Create and Manage a Website, Usable by Anyone on Any Device, With Great Information Architecture and High Performance by Marcus Österberg

Author:Marcus Österberg [Österberg, Marcus]
Language: eng
Format: epub
Tags: Web Design, web standards, web development, web strategy, information architecture, Web Development & Design, Internet; Groupware; & Telecommunications, Computers & Technology, information management, Networking & Cloud Computing, Web Site Design
ISBN: 9789198342208
Publisher: Intranätverk
Published: 2016-05-27T00:00:00+00:00

The mobile moment

Responsive web is not really a technology aimed at mobile customization of a website, even though it competes indirectly with the idea of having a separate mobile website, but RWD does keep the mobile visitors on the main website. If you build a mobile website, it still needs to be responsive for the simple reason that there is too much variation even among mobile devices to be able to make assumptions on screen size, among other things. The same applies, as always, on common desktop computers. Some of us use only a laptop with a screen usually 13–15 inches wide, others use a desktop computer monitor up to 30 inches, or use a TV.

The reason RWD hit it big around 2013 probably correlates with the fact that many saw the percentage of mobile users had increased steadily in their web statistics, in some instances mobile users accounted for half the user base. A responsive website is supposed to be device-agnostic, making it a useful solution in a mobile or small tablet scenario. At the same point in time, an sufficient number of web users had browser support for modern web standards, required for responsiveness.

What the web genius Luke Wroblewski named The Mobile Moment, i.e. when the proportion of mobile visitors is greater than those using non-mobile devices, occurs at different speeds, if ever for some sites. Examples in my professional life are the national healthcare website in Sweden, 1177.se, which had its mobile moment in early 2013, depending on whether you count tablets as a mobile device. While our biggest hospital, sahlgrenska.se, at the same time had around 90 percent of its visitors on desktop computers.

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